Context:
Nissan Kicks 2023 model is a sleek, spacious, and tech savvy car that leaves the driver and its passengers have the VIP experience. The objective was too create a new dashboard for the vehicle that is easy to use and has an aesthetic appeal.
Hypothesis:
I believe that creating a UI dashboard that allows the driver to reassurance of safety and easy to use for the driver. The new design will tend to the driver’s needs and be safe to use on the road.
Duration: 2 weeks
Team: Alexandra Martinez (lead designer)
Tools: Figma, Adobe Illustrator, Adobe Photoshop
Personas
Based on the reviews and research, these two personas are to demonstrate the struggles to find what they need and figure out to resolve the pain points.
“I need a bigger car that can hold my flowers and a touchscreen that makes it easier for me to call clients when I’m on the go.”
Kimberly
Age: 43
Occupation: Florist
Kim is an independent florist that likes to get her job done on time. She is living in Granada Hills, California and loves hanging out with her gal pals and gardening. She is always carrying large bouquets and displays and needs to be prepared for any occasion.
Pain Points:
Difficulty fitting large bouquets in her small car
She wants to have a more modern vehicle
Needs:
Bigger backseat to fit in more floral displays
An interactive touchscreen in her car to call clients on the go if needed.
“I need a vehicle that is reliable and able to stand the new technology if I need it”
Danielle
Age: 23
Occupation: Social Media Manager
Danielle is a Social Media Manager that is always busy and taking on calls from her boss and clients. She is living in San Fernando Valley, California, but commutes to downtown LA. She is surrounded by high end clients and has to be ready for anything.
Pain Points:
Can be overwhelmed with stress
Difficulty finding a modern vehicle with the space and high quality.
Needs:
A vehicle that is safe and modern looking with new technology applied
A vehicle that makes commuting easy
Style Tile
Opening welcome screen (Dark mode)
Dashboard (Dark Mode)
Music (Dark Mode)
Car temperature settings (Dark Mode)
Opening welcome screen (Light mode)
Dashboard (Light Mode)
Music (Light Mode)
Car temperature settings (Light Mode)
Prototype
I had created a prototype to showcase the animations of the buttons and give off a real look into the new dashboard design.